Gus Marx Gus Marx Gus Marx, c. 1920s


For more than 90 years, the Marx family has been on the cutting edge of marketing, advertising, and broadcast communications. In 1920, Gus Marx opened a one-man agency, the Gustav Marx Advertising Agency. Gus was an advertising pioneer, working in print and recording some of the world's very first "paid announcements" for businesses that aired live during local radio broadcasts.

As the world of broadcast communications evolved, so did Marx. Gustav's son, Byron (Duke), became one of this country's advertising authorities on using radio and television to promote retail stores. In 1965, TIME Magazine called Duke “a singular American artist”. He wrote hundreds of “singing commercials” and produced thousands of television spots and industrial films. In 1968, Marx Advertising built one of the Midwest's finest production studios to facilitate the production of literally hundreds of ads each year.

Duke Marx Duke Marx Duke Marx, c. 1960s

In the late 1970s, Duke’s sons Robert and David Marx joined the staff, growing the company’s ever-growing reach of creative and technical talents. For the next 30+ years Marx expanded its marketing and communication services to include television programming, live satellite broadcasts, website development, social media and digital signage content development.

Today, as sole owner of Marx InDigital, David Marx oversees operations in Wisconsin as well as our new sales and creative enclaves in Chicago and Fort Worth, Texas.